Music video Ī music video for the song was filmed on Apin South Beach, Florida. Meanwhile, in the UK, noted urban writer Pete Lewis of the award-winning Blues & Soul stated "Flo Rida finally proves once-and-for-all that he's no one-trick-pony, with the melodic uptempo single 'Sugar' effectively relying on a familiar Euro-dance sample to bring the party". His second single off R.O.O.T.S., “Sugar,” samples Eiffel 65's “Blue (Da Ba Dee).” Flo's Atlantic Records labelmate Wynter Gordon gets her first major feature singing the hook. Rap-Up said, "Hate him or love him, you gotta hand it to Flo Rida for mastering the hit-making formula. However, AllMusic said that the song is "shameless enough to incorporate elements of Eiffel 65's Euro-trash earworm 'Blue (Da Ba Dee)'", but chose it as a track pick. Billboard magazine reviewed the single positively, said "'Sugar', rides an unlikely interpolation of ' Blue (Da Ba Dee)' by Eiffel 65", but consider it one of the highlights of the album. On reviews for the album, the song received a mixed reception, due to criticism on the use of the sample of " Blue (Da Ba Dee)". This could be good for you.'" Critical reception "It sounded really good when I did it," she told Billboard. She matched the song very well, so we went along with it." Wynter was originally hired by the song's writers as a female vocalist to reference the song for them. Speaking to MTV News, Flo Rida said, "Wynter is a brand-new artist coming off of Atlantic Records.
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